Quarantine: Let's invent each day
Paradox number one struck me in the shower the other day: we have nowhere, and yet so far to go.
Those at home have a unique opportunity to indulge in some quiet contemplation and some creative chaos. Revel in it. Pick up with projects that got stuffed to the back of the closet that were niggling at your conscience. I, for one, have a screen printing kit that has been gathering dust and which is finally going to get some action.
And as for those quiet moments, the ones where my mind turns to what exactly the future will look like and wondering which bright minds in power are drawing up the flowcharts of where the hell we go now. I urge you to do your own.
There is nothing like a crisis for jump starting the editing you need in your life. Listen to the Stones, You can't always get what you want, but if you try sometimes, you might find, you get what you need.
An advert I storyboarded 18 years ago (!) has become eerily relevant. I was discovering Robert Frank at the time and digging his double exposure techniques. Dreamy as it sounds, my job was to go through the boss's photography books and find inspiration to bring a script alive visually. Telefonica wanted to explore the idea of waking up and having the opportunity to create your world. Frank's black and white surrealism helped simplify the message, putting the idea in its clearest terms . After all, it's a uneasy thing to witness whole accepted norms disappear. Slightly easier to do with Beethoven in the background.
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